Overview

Materials in the 400 level of the personal web design degree were selected in order to teach the designer about critical thinking, branding and experience design along with business and ethics. Please be aware that these materials in their current form are still incomplete. For more information on the progress of the PWDD read the project road map.

Book List

1. 79 Short Essays on Design

   Author(s): Michael Bierut

   ISBN-10: 1568986998

2. Looking Closer 4: Critical Writings on Graphic Design

   Author(s): Michael Beirut, William Drenttel & Steven Heller

   ISBN-10: 1581152353

3. How to Think Like a Great Graphic Designer

   Author(s): Debbie Millman

   ISBN-10: 1581154968

4. Graphic Artists Guild Handbook: Pricing & Ethical Guidelines

   Author(s): Graphic Artists Guild

   ISBN-10: 0932102131

5. AIGA Professional Practices in Graphic Design, Second Edition

   Author(s): Tad Crawford

   ISBN-10: 1581155093

6. How To Be a Graphic Designer Without Losing Your Soul

   Author(s): Adrian Shaughnessy & Stefan Sagmeister

   ISBN-10: 1568985592

7. The Brand Gap: Expanded Edition

   Author(s): Marty Neumeier

   ISBN-10: 0321348109

8. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

   Author(s): Alina Wheeler

   ISBN-10: 0471746843

Additional Articles

1. The Culpable Designer

   Author(s): Eric Karjaluoto

2. On Creativity

   Author(s): Andy Rutledge

3. Pre-bid Discussions

   Author(s): Andy Rutledge

• 100 Level Curriculum
• 200 Level Curriculum
• 300 Level Curriculum
• 400 Level Curriculum